YouGov Study: Buy Online or in Dealership?      


YouGov has conducted a major study looking at whether car buyers prefer to buy online or from a dealership.

The survey recognises that three in five global consumers would rather buy groceries in-person (60%) than online, more than half of respondents say the same about clothes and vehicles (52% each). Video games (10%), travel services (14%) and insurance (18%) are the products that consumers are least likely to visit a brick-and-mortar store for. 

In car-buying markets, many consumers prefer physically checking out a car and buying it. 

More than half of consumers in most European markets prefer going to a car dealership – Sweden (60%), Britain (58%), France (57%). Germany is the only country where slightly fewer consumers (49%) pick cars as a product they’d prefer to buy in-person.