Elon Musk, our favourite Bond Villain, reckons that under his ownership Twitter will be freed of the shackles that have apparently held it back. OK, but how will he change things?
Well, one change that might be on the horizon is that dealerships (along with other businesses) will have to start paying to use Twitter to promote themselves.
On 3 May, Mr Musk said that Twitter would ‘always be free for causal users, but maybe a slight cost for commercial users’.
We wait to see what this actually means. Keep an eye on Twitter and Musk.