VW v. Tesla – The (Twitter) Gloves Are Off!

VW Herbert Diess

VW Group boss Herbert Diess has joined the Twittersphere and his very first tweet is a pop at good old ‘David Bowie crossed with a Bond villain’ Elon Musk, stopping short of asking him outside to sort things out.

VW are spending a lot of time and energy pushing their e-credentials at the moment and so it was appropriate that Herr Diess should announce that he’s coming after Tesla’s enviable market share, estimated to be around 18% of all e-car sales.

Having said he intends ‘to get some of your market shares @elonmusk’ Herr Diess then offered an olive branch with ‘looking forward to productive discussions’.  The gloves are back on, then.