Volkswagen Financial Services UK (which has a ‘rent a car’ product) has said that ‘usership trumps ownership’ following research that claims 31% of UK drivers want to be able to change their vehicle to suit their needs, whilst 22% are interested in a subscription allowing various models from the same brand.
In all, VWFS claims that 61% of people aged 18-34 are interested in a car subscription, such as seen in popular streaming services such as Netflix.
As VWFS says, with a long-term rental there are no ownership costs and customers have flexibility to change the vehicle monthly.