Startline’s New Monthly Used Car Tracker     

Startline Motor Finance is launching a new monthly research project to track consumer and dealer sentiment in the used car market, giving details on who is thinking what in this critical sector.

The idea is for the Startline Used Car Tracker to give a regular insight into an aspect of the sector where information is not widely available, explained Startline CEO Paul Burgess:

“There is a lot of what you might call ‘hard’ information published about the used car sector. For example, vehicle valuations play an essential role in dealers setting prices and customers deciding if they are fair.

“However, there is much less attitudinal research, looking at how consumers and retailers feel about subjects affecting car buying and selling over time, and this is where the Tracker will play a new and useful role, we believe.”

Questions in the Startline Used Car Tracker ask consumers about their propensity to buy, fuel choices and the factors that will affect used car purchases, as well as asking dealers about their feelings regarding the prospects of the market, the challenges facing them and their online offering. There will also be topical questions about current issues every month.

The research is being carried out for Startline by APD Global Research, well known in the motor industry for their business intelligence reporting and customer experience programs.