And so it has come to be. Despite much sniggering and mocking, Stellantis has gone ahead and rebranded the Robins & Day group of dealerships as Robins & Day by Stellantis & You.
This new name applies to 54 franchise locations in the UK just as R&D expands with the addition of Fiat and Abarth to dealerships in Sale (Greater Manchester) and in Birmingham.
Pity the poor receptionists…