Polestar to Open Flagship Battersea Outlet      

Swedish electric performance car brand, Polestar will open its UK flagship Space at the iconic Battersea Power Station on 14 October in the form of Endeavour Automotive.  When the Grade II listed building opens its doors to the public for the first time in history the Space (as Polestar call it – it’s never a ‘showroom’) will form part of the London landmark’s new retail and leisure offering and continues to buck the traditional automotive retail model by championing a direct-to-consumer, digital-first sales approach.

Featuring the same minimalist design that all Spaces are now known for, Polestar Battersea Power Station will be situated on the ground floor near to the building’s southern entrance, which opens onto Malaysia Square and Electric Boulevard, a new pedestrianised high street for London. The Space will be one of over 100 shops, bars, restaurants and leisure venues that call Battersea Power Station home.

Visitors to the new Space will be able to interact with non-commissioned Polestar Specialists to gain information about the brand and how to order their own car if required. Guests can also take a test drive of Polestar 2 from the facility with a one-hour drive route from the site’s car park.

As its flagship, Polestar Battersea Power Station has enough room to display up to five vehicles and joins Manchester Trafford Centre and Solihull Touchwood Centre as the third full Space opening in the UK. The temporary Polestar Space in Westfield White City will move to Battersea Power Station.

To celebrate the opening, the Polestar Precept, which hints at the exterior design of Polestar 5, will be on display from 14-25 October at the new Battersea Power Station Space. The Precept showcases the future direction for the Polestar brand in terms of design, sustainability and technology and also hints at the exterior design of Polestar 5. Partly engineered in Coventry, Polestar 5 will receive a UK-developed innovative bonded aluminium chassis for superlative performance and sustainable qualities.