Swedish electric performance brand Polestar will open its third UK ‘Space’ at Touchwood, the 650,000 square foot shopping destination in Solihull’s town centre. Like previous openings at London Westfield and Manchester’s Trafford Centre, Polestar Solihull aims to continue to change the face of the traditional automotive retail model with its direct to consumer digital-first approach.
The Space will feature the same minimalist design, seamless digital interactivity and non-commissioned product specialists as found in its other Spaces around the world. Customers can define their entire journey from initial enquiry through, if they wish, to the delivery of their chosen Polestar model. Test drives can be conducted on-site, deliveries can be scheduled to home or office addresses and there is no stock held to try and persuade buyers away from their desired configuration.
Jonathan Goodman, Head of Polestar UK, says: “The Polestar Space in Solihull is located in a pivotal retail destination in the Midlands making it easier than ever for consumers to interact with the brand. Our Spaces continue to allow our customers, not us, to define and shape the experience they have with Polestar. With no sales pressure, an intimate environment and cutting edge technology we continue to put the fun back into buying a car!”