What can we read into the launch of Peugeot’s new logo and brand identity, keeping the iconic lion but striving for increased poshness? Certainly new chief exec Linda Jackson has been quoted widely as saying “Peugeot is moving upmarket.”
So, aspirational it is for the classic French brand. They say they have upped the ante with the vehicles and now the brand is mirroring that, in advance of its strategy to deliver electric vehicles across its entire model line-up by 2025. The fresh logo will first be seen on a new 308 later this year. NTK Motors has to admit, the new, sleek, posh styling looks great on this dealership.
They’re also working on a new-look website and – a true sign of imminent poshness – a new ‘lifestyle’ collection of clothing and accessories later this year.
Julie David, Peugeot UK MD, said: “The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year.”
The company is aiming to ‘streamline the customer journey, from purchasing their new car to every aspect of driving and owning a vehicle’. As we have seen, customers can already do much of the buying journey (including configuring their car, getting a P/X valuation and completing the purchase) via Peugeot’s Buy Online platform.
So we know they’re ultra-modern. And now they’re going to be posh, too. Nice one, Peugeot.