The SMMT has told us what we feared: we all love a grey car!
For the third year in a row, grey is the UK’s favourite new car colour, followed by black and white. While more interesting colours, such as yellow which has increased its market share by 50%, is on the rise, but red has suffered its worst year since 1997.
Grey retained its top position according to the latest figures released by the Society of Motor Manufacturers and Traders (SMMT) as 397,197 grey units were sold over the course of 2020, which means that just shy of a quarter (24.3%) of all new cars sold were painted in the shade.
How dull!
Black and white took second and third place overall with more than 61% of all new cars entering British roads in 2020 painted in these three colours. The rest of the top 10 remained unchanged, apart from yellow and bronze which reversed places as yellow increased its market share by 50% but equivalent to only 6,816 sales. Red saw its registrations drop below 200,000 for the first time in a decade to 147,222, recording its worst tally since 1997.
Mike Hawes, SMMT Chief Executive, said:
“2020 was a pretty dark year for the automotive industry and having grey as the top new car colour probably reflects the atmosphere. The sector, however, continues to provide valuable mobility, from vans delivering essential goods to private cars helping key workers do their jobs, and click and collect offers a lifeline for the industry, helping to keep manufacturing going. It cannot, however, replace the showroom experience and the sector has taken great steps to ensure dealers are Covid-secure with the flexibility to manage customer appointments so car buyers can choose a new car and colour in a safe environment.”