New Car Forecast Warning

Cox Automotive has downgraded its new car forecast for the remainder of 2021 due to supply issues, despite consumer demand being ahead of the company’s previous most likely scenario.

The revised most likely scenario would see quarter three end on 522,425 new car transactions, down -17.7% on the 2000-2019 average.

The full-year 2021 forecast has also been adjusted downwards to 1,823,426 new car transactions, -2.48% (-46,349) versus Cox’s April forecast and -21.1% compared to the 2000-2019 average. This scenario assumes that modest demand will remain throughout the summer, but the same supply issues currently seen will continue as expected.

A full quarter on, and the challenge of boosting new car production to meet pent-up demand while supply chains faltered in the wake of a global pandemic is a challenge yet to be solved. Global car supply has dropped significantly due to manufacturers trying to adjust to new ways of working, mend broken supply chains and source the materials necessary for new car production.

Figures published by the Society of Motor Manufacturers and Traders (SMMT) earlier this month revealed new car registrations had fallen by 16.4 per cent last month, compared to a pre-pandemic June 186,128 new cars were registered in total across the UK, and the decrease was compared to a 10-year June average.

Philip Nothard, Insight & Strategy Director for Cox Automotive, offers a different viewpoint to the reasoning given by the SMMT on the fall, writing in the second quarterly issue of AutoFocus, released on 20th July. He offers insight for the automotive sector and an overview of the H1 new vehicle performance and forecasts for quarter three and the financial year.

Speaking about the challenges, Nothard said: “We’re witnessing a perfect storm for the automotive industry. Most in the industry know about the shortages in semiconductors, aluminium price rises and rubber and plastics shortages. But additional issues such as manufacturers shifting their R&D and manufacturing capabilities towards EVs, and the implications of the Brexit transition period and delays are less discussed.

“To get around the challenges and the reliance of technology in vehicles today, manufacturers are refocusing the available materials towards their most popular and profitable models for the time being – EVs, hybrids and higher-margin vehicles such as SUVs and even their commercial vehicle divisions where there is increased demand, in favour of cheaper, less profitable and smaller city cars.”