New Aston Martin V12 Vantage a ‘Hero Car’    

As Aston Martin launches its new V12 Vantage chief exec, Tobias Moers, signals its importance to the manufacturer: “Every great sportscar brand has a hero car.”  And how right he is.

What do we want from our ultimate Aston Martin?  Driving dynamics honed to deliver utmost performance and unmatched enjoyment? Check. A smart move to make it a limited edition?  Check – just 333 units will be available globally and the order book is already closed.

Outputs of 700PS and 753Nm make this the most powerful Vantage ever? Top speed of 200mph, 0-60 in 3.4 seconds? Aerodynamic package generating a massive 204kg of downforce at Vmax? Check, check and check.

What we like about this launch of this vehicle is the context and prose that Aston Martin wrap around it.  They talk about ‘Aston Martin’s passion for performance’; about it being ‘fast and fierce in equal measure’ and, cleverly, they drift into the world of the thoroughbred horse with ‘an iconic bloodline’.

Having said all that, we will never get our hands on one and might be lucky enough to glance one in the streets of Mayfair one fine day.

It’s not for us, but it’s nice to know it exists.