Mini’s Vision Urbanaut Takes Shape

BMW has made a physical model of its new Mini Vision Urbanaut in advance of its first public appearance in Munich.  Take a look.  What do you think?

It’s all about maximising space and using sustainable materials. It’s a very different look and feel and we think it’s superb.

So what is the Mini team at BMW saying about it? Well, they’re justifiably chuffed.

“At Mini we see it as our responsibility to preserve and develop the unique characteristics of our brand over the upcoming years and those further ahead,” explains Bernd Körber, Head of Mini. “With our eyes fixed on the future, we have developed an idea, with the MINI Vision Urbanaut, of how we can take the MINI attributes – as here, with the focus on the ‘Clever Use of Space’ – into the future of mobility and interpret them in a typically MINI way. It brings the user’s personal space into the car and opens up various possibilities for them, from creating an urban oasis to experiencing freedom in the ‘Wanderlust’ moment. The MINI Vision Urbanaut represents our image of how MINI’s ‘Clever Use of Space’ could provide an answer to the needs of future cities and lifestyles.”

While we don’t understand their use of capitals for ‘MINI’…we will forgive them that because we really think this is a genuinely new and exciting development. And we love the name ‘Urbanaut’.