Lotus New ‘Emira’ Launches in July

Lotus Emira

Lotus yesterday revealed that its next new model will be the Emira which will see its world debut on 6 July at Hethel, Norfolk – where the Emira will be built – and will make its public debut at the Goodwood Festival of Speed on 8-11 July. So we can’t show you what it looks like yet.

Apparently, Lotus had secretly leaked the name in its social media in recent days, hiding ‘Emira’ as part of a pattern of dots and dashes in the central line on a road. Those with knowledge of Morse Code could have spotted that it spelled Emira.  So there you go.

And, of course, ‘Emira’ is also synonymous with the Emirates, as in UAE, Dubai, etc.

Let’s all get the pronunciation right, shall we?  It’s pronounced ‘E-meer-a’.

The Emira will be powered by a choice of internal combustion engines and will be the final Lotus with an ICE. 

Speaking about the Emira, Matt Windle said: ”It’s the most accomplished Lotus for generations – the perfectly packaged, powered and formed sports car. Beautifully proportioned, shrink-wrapped, but with comfort, technology and ergonomics built in. With a design inspired by the Evija all-electric hypercar, it’s a game-changing Lotus sports car.”