Lotus Emira Unveiled to Global Audience

Lotus pulled out all the stops for its global launch of the sensational new Emira, live from the historic home of Lotus in Hethel, Norfolk.  It is another step in the comeback of what was – and what will be again – a force to be reckoned with in the sports car market.

Lotus fan Jenson Button was the surprise special guest at the event in front of tens of thousands of online guests who witnessed for F1 Champion give the stylish Emira a world-exclusive test drive.

Take a minute to have a good look at the Emira.  It’s elegant and exciting. And Lotus are convinced they’re onto a winner for a new model that starts at under £60k.

Matt Windle, Managing Director, Lotus Cars, told guests: “The Emira is an absolute game-changer for Lotus. It’s a hugely significant milestone in our path to becoming a truly global performance car brand. It’s a new sports car – our first in many years – and what an offering it is from Lotus!”