The International arm of DMS supplier CDK Global has been acquired by the technology-focussed investment firm Francisco Partners and re-branded as Keyloop. Keyloop has also bought both RAPID RTC and enquiryMAX, bringing together their lead aggregation, lead response, enquiry management and showroom applications under the new Keyloop name.
Keyloop’s stated aims are to connect the automotive retail industry and transform car buying and car ownership in partnership with dealers and OEMs.
Digital comms company RAPID RTC serves over 4,000 retail and manufacturing clients, focussing on customer engagement by connecting online shoppers with salespeople in real-time, enquiryMAX provides automotive retail software.
Bringing these products together enables Keyloop to develop new solutions around lead management and attribution within its own DMS.