The Body Coach, aka Joe Wicks MBE, is back on the road with Mini as he launches Walk with Joe – a new campaign powered by Big Love and supported by parkrun.
Over the first two weekends in November, the nation’s favourite P.E. teacher invites you to join him as he leads a series of walks at parkrun locations around the UK – promising to get you walking, talking and feeling great while raising money for BBC Children in Need.
From behind the wheel of his Mini Countryman Plug-in Hybrid, Joe will be journeying his way to four parkrun locations; Maidenhead (Saturday 5 November), Newport (Sunday 6 November), Dundee (Saturday 12 November) and Nottingham (Sunday 13 November).
Each Walk with Joe event follows the same routine as parkrun – a timed 2k or 5k which is free to attend. Mini will be on hand to keep you feeling energised, providing coffee*, conversation, a motivating playlist curated by walkers and Joe together, and fresh fruit from the Mini Electric Fruit Car-T.
Ahead of the Walk with Joe fundraising events, Joe Wicks said, “I’m a massive advocate of moving the body to help the mind, and walking and talking with family and friends has always been really important to me. Walk with Joe is an easy and accessible way for people of all abilities to come together and reconnect, while helping to raise money for children and young people across the UK. By getting together, we can make a real difference…”
Following the series of parkrun events Joe will continue his fundraising on Friday 18 November, walking an epic 30-mile ultra-marathon. With the aim of completing the challenge in ten hours, Joe will cross the finish line live on the BBC Children in Need Great Spotacular Appeal Show airing at 7pm, Friday 18 November on BBC One – with Mini providing a fleet of electrified support cars along the way.
Federico Izzo, Director of Mini UK said, “Mini is proud to continue supporting Joe Wicks as he launches Walk with Joe for BBC Children in Need. The Walk with Joe campaign perfectly illustrates what it means to show Big Love, bringing communities together across the nation and inspiring positive action. We hope to see as many people as possible at their local parkrun and wish Joe the very best of luck for his ultra-marathon, raising vital funds for deserving causes in the UK.”