We never thought we’d be saying this, but according to Car Dealer Mag’s Car Dealer Power survey, Jag dealers don’t think that much of Jaguar.
It’s true. Jag has finished 24th out of 24 manufacturers in the survey, 10 places down from last year.
Oh dear.
Dealers score their manufacturers across 13 categories to arrive at an overall score. Jag came off very badly in terms of manufacturer requirements, ROI and forward planning.
Kia came top for the third year in a row, scoring an impressive 90.8%.
Jaguar got an embarrassing 54.3%.
Of course, for every winner there was a loser. Subaru fell right down to 22nd place, one above Fiat.
Dealer power. We love it!