Global petrochemicals giant, Ineos, is preparing to launch its very first car, the Grenadier, which many observers feel is a the not-too-distant cousin of the Land Rover Defender.
With 26,00 employees in 194 sites across 29 countries and $61 billion in annual income, Ineos is well-placed to, well, do what the hell it wants. It has recently made serious inroads into sport (such as cycling) and we’re sure it will have an impact on the motor industry.
So the news that the first 24 retail locations, of a planned 200, for the Grenadier will open for business this summer is no surprise. Not all the outlets have been named yet, but they’re said to range from Cambria in Edinburth to Ocean in Plymouth, and from Car Barn in Beamish to Hollybrook in Belfast.
“We have worked tirelessly for over a year to find retail partners in the UK that share our enthusiasm and excitement for the Grenadier,” said Gary Pearson, Head of UK and MENA for Ineos Automotive. “They understand 4X4 users and their requirements, and have a proven track record for exceptional customer service. Together with these partners, we look forward to providing Grenadier customers with the advice, guidance, and support they need.”
The Grenadier 4X4 is the first Ineos car but it won’t be the last as an SUV may soon follow.