Here’s a story to thrill every middle-aged person who ever threw their Hot Wheels cars around the sitting room in the 1970s, while their Mum (it was always the Mum in the 70s) made Dad’s dinner before he got home from work.
Mattel, Inc. and Warner Bros. Pictures have announced that Hot Wheels, a live-action motion picture featuring the iconic and timeless toy racing car, is in the works. The high-throttle action film will bring to life this beloved, multi-generational franchise and showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles.
“As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” said Robbie Brenner, Executive Producer, Mattel Films. “Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.”
A 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise, and represents and unites all segments of car culture. Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance through unparalleled collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. Hot Wheels is the #1 selling toy in the world* with over eight billion vehicles sold.
“Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations,” said Peter Dodd, Vice President of Film Development and Production, Warner Bros. Pictures. Damn right!