Honda has pulled off a bit of a coup by signing a deal to be the Performance Partner and Official Vehicle of Rugby Football Union (RFU) and England Rugby. As you can see, to celebrate they formed a huge set of rugby posts out of Honda cars – nice touch!
Rebecca Adamson, Head of Automobile, Honda UK, said: “We are thrilled to announce this exciting new partnership with The Rugby Football Union.
“On a brand level, there are huge synergies between Honda and England Rugby and we truly believe it’s a partnership that supports our own philosophy of giving everyone the ‘Power to Dream’ and we’re all very excited to see what the next few years will bring.
“For a bit of fun, we thought we’d turn our large car park at Portbury into a giant set of rugby posts which could be visible from quite a distance.”
The long-term relationship, which officially kicks off in time for the start of the new season, will see Honda align with England Rugby in several exciting ways.
The Honda logo will feature on the England men’s U18 and U20 playing and training kits produced by Umbro.
Honda will also become the Principal Partner to the England Rugby senior men’s official training centre located at Pennyhill Park, to be named as the Honda England Rugby Performance Centre.
In addition, Honda will provide the official vehicle fleet to England Rugby and its employees. There will be a major focus in sustainability in this area with the majority of the cars supplied having a degree of electrification.