DMS Market Sees Reef Join CitNOW

Global auto industry software provider CitNOW Group has bought Reef Business Systems in a move that business commentators are saying will shake up the UK showroom and dealer management software (DMS) market.

As part of the CitNOW Group’s strategy to expand the reach of its products throughout the customer journey, it aims to transform how the automotive retail world communicates and Reef is central to that ambition.

Reef Business Systems, which includes powerful Enquiry Manager and Showroom modules in its product line-up, will sit under Dealerweb in the CitNOW Group portfolio. Other DMS providers would be well-advised to sit up and take notice.

“We are excited about the prospect of joining forces with Dealerweb and becoming a key part of the CitNOW Group’s expanding portfolio,” said Jamie Pearson, Managing Director of Reef Business Systems. “We look forward to working together to develop new software products that continue to improve the customer experience throughout the automotive retail journey.”

As part of the acquisition, Pearson joins the senior management team of Dealerweb, whilst fellow Director Garry Cuthbert will continue to advise both businesses to ensure the company’s outstanding client experience is maintained.

Commenting on the deal, James Hill, Managing Director of Dealerweb, said: “Reef Business Systems has a fantastic reputation and a client base that we’re looking forward to welcoming into the Dealerweb family. The appointment of Jamie into our senior management team is particularly exciting as he brings a wealth of industry know-how and software application design experience, further underlining our commitment to providing best-in-class sales and enquiry management solutions.”