Customers Expect To Pay Extra for Online Purchase     

What Car? has issued the results of its recent customer survey to reveal that 25% of buyers expect dealerships to make profits between £1000 and £2000 per used car sale, but over a quarter of online buyers fully expect dealers’ profits to be far higher – between £2000 and £5000 – when selling online.

Steve Huntingford, editor of What Car?, said: “One of the key benefits to buying a car entirely online is the added convenience – there’s no need to visit a showroom or haggle over price. What our research shows is that some consumers clearly perceive they may be paying extra for this convenience.”