Car Dealer mag has teamed up with lead generation specialists TLA to interview car drivers about their views on switching from an ICE car to an EV. The paper makes for interesting reading and we recommend it to you.
The research was conducted in a series of hour-long interviews, speaking to people who have decided to switch to an EV and those who have decided against it.
Reasons for deciding against an EV, at least for now, will not surprise you: charging infrastructure (or lack of it), range confusion and EV availability all came in for a kicking. But a further, perhaps surprising reason was that consumers’ friends and family don’t have an EV so they couldn’t recommend one.
This report goes into some depth and we feel that everyone working in the retail motor sector would learn from it.