Bristol Street Motors CEO on ITV’s Undercover Big Boss

Did you see last night’s Undercover Big Boss on ITV?  You should have.  It featured Bristol Street Motors’ CEO Robert Forrester who donned a full disguise to experience life through the eyes of his dealership employees.

Hats off to the guy as it’s not easy to dig down into the business like that, especially in front of the cameras.  As Robert Forrester said:

“Our colleagues are the lifeblood of the business so to work alongside them in all types of roles was too good an opportunity to pass up. We have great people in our business, and I found the whole experience exhilarating and humbling. Being able to recognise certain people’s contribution to our business is something that brought me great joy.”

Fair play, Mr Forrester.