Auto Trader’s ‘Happy Customers’ Ratings Programme     

Auto Trader will be honouring the best dealers for customer service this week with the launch of its ‘Highly Rated 2022’.

The firm will be handing out a selection of Highly Rated assets to dealers, including stickers and digital logos to promote ‘exceptional’ customer service.

Some dealers will also have a Highly Rated logo added to their Auto Trader profile page and Retailer Store.

To receive a Highly Rated accreditation, dealers need to have had a high volume of recent reviews on the platform, along with a high overall review rating and regular engagement with customer reviews, all in the past 12 months.

Auto Trader’s group sales director, Darren Moon, said: “We introduced our Highly Rated accreditation as an opportunity to celebrate those retailers that are going above and beyond to provide their customers with an exceptional level of service.”