Auto Trader Puts Retailers’ Admin Fees into Car Price


Auto Trader has started to add any admin fees that a retailer would charge a buyer into a vehicle’s advertised price, in the interest of delivering “a transparent and fair experience”.

The leading online automotive marketplace, Auto Trader has made the move in the spirit of fairness and openness. 

Karolina Edwards-Smajda, Auto Trader’s director of commercial products, said: “We’ve long been committed to creating a fair, consistent and transparent experience for both car buyers and our retailer partners on our marketplace, and the completion of our admin fee objective marks an important step on this journey.

“There are many reasons why some retailers choose to charge an admin fee, and while it’s not our place to determine whether it’s right or wrong, we do firmly believe that no business should be at a disadvantage for choosing not to.

“By enabling retailers to compete on a more level playing field, it represents another step towards our goal of supporting all of our retailer partners in their transition to digital retailing.”