Audi has said that it is the first automobile manufacturer in the world to bring virtual-reality entertainment from holoride into series production. This means that, beginning this summer, back seat passengers can put on virtual reality (VR) glasses and immerse themselves in various media formats such as games, films and interactive content. The main attraction: The virtual content adapts to the driving movements of the car in real-time. From June 2022, Audi models with the latest upgrade of the modular infotainment toolkit (MIB 3) will be holoride-capable.
In the future, passengers will be able to use the time on the way from point A to point B for a thrilling game experience. From June 2022, passengers in the back seat of an Audi will experience films, video games and interactive content much more realistically using VR glasses. A car ride will become a multimodal gaming event.
The technology will be introduced at the South by Southwest® (SXSW) music, film and tech festival in Austin, Texas, and visitors will be able to take drives in the back seats of fully electric Audi vehicles. holoride is closely associated with South by Southwest, and won the prestigious SXSW Pitch 2021 in the category “Entertainment, Gaming & Content” as well as the “Best in Show” award.